Toyrock explores 2027 toy trends in LA Fall Preview
Toyrock’s team was in Los Angeles this September, meeting with international toy partners and getting an early look at what’s ahead for 2027.
As a Nordic distributor, the LA Fall Preview is an important opportunity for us to meet with both existing and potential partners, explore upcoming launches and identify products and concepts with strong potential in the Nordic markets.
This year’s meetings included several of our key partners and brands, including MGA Entertainment and Goliath, as well as JoJo’s Next Generation. Collectibles continue to evolve, licensed products remain strong, and there is plenty to look forward to as we build our 2027 portfolio.
For Toyrock, visiting Los Angeles is not only about discovering new products. Face-to-face meetings with our international partners are an important part of strengthening long-term relationships, exchanging market insights and discussing how global concepts can be successfully introduced to consumers across the Nordic region.
Our goal is to bring internationally successful brands and exciting new concepts to retailers and consumers across the Nordics. The work on the fall 2027 selection is already well underway.
About LA Fall Preview
LA Fall Preview is an annual toy industry market period that brings manufacturers, distributors, retailers, licensors and other industry professionals together in El Segundo, California. In 2026, the official LA Fall Preview Market Weeks take place from September 14 to 25. At the heart of the event is The Toy Association’s Toy Building at 101 Continental Boulevard, surrounded by the growing LA Toy District, where numerous international toy companies have permanent or temporary showrooms. Rather than a traditional trade fair with exhibition halls and stands, LA Fall Preview is largely built around showroom visits and pre-arranged business meetings, giving industry professionals an early opportunity to preview upcoming products and discuss plans for 2027.
More information about LA Fall Preview